I run an agency. Before building our own software, we tried most of the tools on this list with real client work — so this comparison is opinionated, and yes, our own product is on it (first, with the reasoning stated plainly so you can discount my bias). Every other pick is a tool I'd genuinely recommend for the agency type named.
Quick comparison
| Tool | Best for | Starting price | Client approvals | Social publishing | Invoicing |
|---|---|---|---|---|---|
| My Digital Sevak | Indian social media agencies | ₹999/mo flat | ✓ client app | ✓ IG/FB auto-publish | ✓ GST + Razorpay |
| Scoro | Large full-service agencies | ~$26/user/mo | ✗ | ✗ | ✓ |
| Productive | Digital agencies tracking profitability | ~$9/user/mo | ✗ | ✗ | ✓ |
| Bonsai | Freelancers & small studios | ~$9/user/mo | Partial | ✗ | ✓ (no GST) |
| ClickUp | Task tracking on a budget | Free–$7/user/mo | ✗ | ✗ | ✗ |
| Asana | Simple team task boards | Free–$11/user/mo | ✗ | ✗ | ✗ |
| Teamwork | Client-work agencies on retainers | ~$11/user/mo | Partial | ✗ | ✓ time-based |
| Monday.com | Visual workflow builders | ~$9/user/mo | ✗ | ✗ | ✗ |
1. My Digital Sevak — best for Indian social media agencies
My Digital Sevak
Full disclosure: this is our product. It exists because nothing on this list handles the actual daily loop of a social agency — plan content, get client approval, publish to Instagram, report, invoice with GST. My Digital Sevak does all five in one workspace: Kanban/calendar project tracking, a client mobile app with one-tap approvals and voice-note feedback, Instagram auto-publishing, self-building monthly reports, and Razorpay-powered GST invoicing with milestone payment gates for project work.
2. Scoro — best for large full-service agencies
Scoro is the most complete "agency operating system" for firms of 20+ people billing by the hour: quoting, budgets, utilization and financial reporting are genuinely excellent. It assumes a Western workflow — no GST, no UPI, and clients interact by email, not an app.
3. Productive — best for tracking agency profitability
Productive connects project delivery to margins better than anything near its price — you see which client is profitable in real time. Like Scoro, it stops at delivery: no approvals, no publishing, no client-facing app.
4. Bonsai — best for freelancers and tiny studios
Bonsai wraps proposals, contracts, light project tracking and invoicing into one friendly tool. It's ideal at 1–3 people; agencies outgrow its project depth quickly, and invoicing isn't GST-aware.
5–8. ClickUp, Asana, Teamwork, Monday — best for pure task tracking
These four are excellent generic project tools with generous free tiers. The catch for agencies: they only see the internal half of the work. Client approvals happen over screenshots, publishing is manual (or another subscription), reporting is another tool again, and none of them invoice. If your agency's work products are social content and campaigns, you'll be paying for 3–4 more tools around them — the math we break down on the agency management software page.
How to choose (60-second version)
- Social-first agency in India → My Digital Sevak (approvals + publishing + GST billing included)
- 20+ people, hourly billing, multi-department → Scoro or Productive
- Solo/freelance → Bonsai
- Just need task boards → ClickUp or Asana free tier
- Retainer/client-services with time tracking → Teamwork
Whichever you pick, insist on one thing: the tool should reduce the number of places work lives, not add another tab. An agency's real cost isn't the subscription — it's the handoffs between tools.
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